Betfair launches its biggest ever marketing campaign

[Betfair]

Betfair is launching its biggest-ever marketing campaign to help position the brand as ‘The World’s Biggest Betting Community’, including the first ever YouTube homepage by a betting firm, Mad.co.uk reports. The ads, created by Albion, will launch on TV and online, and aim to show that Betfair allows people to bet against each other, rather than against a traditional Bookmaker. The ad will air during a range of sports events including Premier League football on Sky Sports and ESPN, Champions League football on ITV and Channel 4 Racing, as well as other big events such as the Ryder Cup.