Betfair significantly updates mobile product range

[Betfair]

BETFAIR GROUP PLC (LSE:BET), the world’s biggest betting community and biggest betting exchange, today announces a significant update to its mobile product range, including key upgrades to Betfair Touch, the company’s Web Application, and the launch of updated native iPhone and iPad applications into the Apple store.

Betfair Touch is Betfair’s flagship Mobile Web Application and has today been significantly upgraded to enhance in-play betting, featuring faster response times, live scores and a dramatically enhanced search capability, all of which contribute to a highly evolved customer experience.

Betfair’s updated native iPhone 2.3 app features, for the first time on Betfair, the ability to deposit and withdraw funds to a registered card solely via a mobile phone. This enhanced functionality has been requested by Betfair customers who are increasingly using mobile as their primary channel for betting activity. The upgraded app also features account loss and deposit limit features, in line with Betfair’s commitment to player protection and social responsibility.

Betfair’s new version of its native iPad app is especially tailored for the device’s specific dimensions, displaying full Betfair market depth across all application screens as well as allowing the user to place a bet whilst simultaneously viewing a market and their betting position. The app also features improved use of geo-verification- identifying a device’s location based on GPS co-ordinates- bringing it in line with Betfair’s iPhone app.

Commenting on the launch of Betfair’s next generation of mobile products, Richard Hewitt, Head of Mobile Product at Betfair, said: “Having pioneered betting via mobile, Betfair now has a highly evolved customer proposition in this channel and we believe all three of these applications will bring an enhanced user experience to our growing band of mobile customers. We are looking forward to really growing out this key platform with more innovation over the coming year.”

Betfair has consistently led the way in mobile betting, initially developing an application for the iPhone and being the first Company to launch a betting app in the Apple Store in May 2010. Betfair’s decision to build in controls which deny access to players in countries which ban gambling meant that its app became the first to be approved by Apple. Betfair recently announced over 168,000 active mobile users in June, an increase of 122% year on year, and recorded turnover of £1bn on its exchange via mobile devices in FY2011.

[vividjohn45]

wish u could mobile to the usa customers.