Exchange launches innovative customer acquisition mechanic
NEW customers to
Betfair can earn up to $1,600 cashback within 30 days of joining the betting exchange, thanks to a revolutionary new acquisition mechanic.
Those signing-up for a Betfair account during the promotion will accumulate points each time they bet during the first 30 days following registration. At the end of this period a sum of between $10 and $1600 could be paid back to the customer, dependent on their level of betting activity.
The global campaign will be visible across all channels and run initially for two weeks starting Monday 20 June, corresponding with Wimbledon fortnight.
Betfair’s Head of Acquisition Chris Harrison said: “This exciting offer rewards all new Betfair customers playing the exchange, whatever their level of use. Bland risk-free bet promotions are now standard practice in our industry, but we think that customers are looking for something a little bit different.
“We expect this to be particularly attractive to serious punters looking for a promotion that continues to reward their betting activity for a far longer period of time than just their first bet. Unlike traditional
Bookmakers, at Betfair we love winners. So, coupled with our valuable insight, form, and statistics, there really is no reason to sign-up anywhere else.”