HITWISE RANKS Betfair AS MOST-VISITED SPORTS BETTING WEBSITE

[Betfair]

The leading online competitive intelligence service, continues to rank Betfair as the most popular sports betting website in the UK. Data provided by Hitwise for the six month period to August 2010 shows that Betfair, the fan v fan betting exchange, is the sector’s market leader with a 13.78% market share.
Strengthening the company’s position as The World’s Biggest Betting Community, Betfair also enjoyed top spot in the previous Hitwise rankings published in February 2010. Ladbrokes Sportsbook was the second most visited sports betting site with its online offering achieving a 9.91% share of the market. Bet365 ranked in joint third place alongside William Hill with a 9.28% share.
According to Hitwise, Betfair was also the most searched-for sports betting firm across all UK search engines. The betting exchange receives 7.5% of the traffic from sports betting-related searches across search providers, more than any of its competitors. Ladbrokes receives 6.8% of the traffic, followed by Bet365 with 6.56%.
Betfair’s Head of UK Marketing Matt Booth said: “It’s great to be in such a strong position online, with more customers in search of bigger wins on Betfair.
“Our marketing strategy prioritises SEO, a move which is paying dividends as we continue to receive a high volume of traffic from leading search engines in the UK and across the globe.”
Hitwise – most popular in gambling – sports betting ranked by visits
(March – August 2010)
1. Betfair – 13.78%
2. Ladbrokes – 9.91%
3. Bet365 – 9.28%
4. William Hill – 9.28%
5. Paddy Power – 7.19%
Hitwise – search engine traffic for UK sports betting industry
(March – August 2010)
1. Betfair – 7.5%
2. Ladbrokes – 6.8%
3. Bet365 – 6.56%
4. William Hill – 6.2%
5. Paddy Power – 6.1%
Hitwise Ranks Betfair As Most-Visited Sports Betting Website | Live Odds and Scores

Betfair

[dave nz]

Interesting post....no surprise BF is the most visited.