Wal-Mart Wine

[Victor]

Wal-Mart Wine

Wal-Mart announced that, sometime in 2007, it will begin offering customers a new
discount item ---- Wal-Mart's own brand of wine. The world's largest retail chain is
teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an
affordable price, in the $2 - $5 range. Wine connoisseurs may not be inclined to put
a bottle of Wal-Mart brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, professor of marketing at Univ. of Arkansas,
Bentonville. "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-
Mart wine brand. The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeau x

4. Peanut Noir

3. I Can't Believe it's not Vinegar

2. Grape Expectations

1. Nasti Spumante (my favorite!!)

The beauty of Wal-Mart wine is that it can be served with either white meat (Possum)
or red meat (Squirrel).

[Davydave]

This will be right up my alley... hopefully it will be cheaper in a 4 litre box.

[The Judge]

Costco is curently the nation's largest wine retailer so it makes sense for Wal Mart to get in the game.