Wanted: New Chrysler dealers for open points. Huh?

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Stumbled onto this.....seemed interesting


Wanted: New Chrysler dealers for open points. Huh?

Bradford Wernle
Automotive News
May 18, 2009 - 12:01 am ET

DETROIT -- Hard to believe, but the new Chrysler is about to have some open points.

Chrysler did more last week than thin the dealer ranks in clogged metro markets. Chrysler also took out some underperforming dealers, leaving some good smaller markets without any Chrysler stores.

Chrysler President Jim Press said the company will be back in those markets.

Chrysler has been managing its dealer count downward in overdealered metro markets, a program called Project Genesis.

Since bankruptcy allows Chrysler to abrogate contracts, Press said, the company has been "able to solve some Genesis opportunities, able to solve some chronic deficiencies.

"That creates a number of open point opportunities."