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Old 10-17-2017, 05:23 PM
BLUE LOU BOYLE BLUE LOU BOYLE is offline
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‘Monday Night Football’ Ratings Fall To Season Low As Titans Break Colts’ Streak

by Dominic Patten
October 17, 2017

It felt like a little bit of history was being made on Monday Night Football as the Tennessee Titans finally snapped their streak of 11 consecutive losses to the Indianapolis Colts. However, as social media sparked with ESPN not showing the playing of the national anthem, another type of history was also being made: Last night’s primetime broadcast of the Titans’ 36-22 victory stumbled to a season low with a 6.1 in metered market results.

In a season stained by overall ratings declines and political controversy, that NFL Week 6 rating is down 13% from the early numbers of the much tighter October 9 matchup between the Minnesota Vikings and Chicago Bears. That MNF season low went on to deliver a 3.7 rating among adults 18-49 and a total viewership of 10.3 million. It’s worth noting that the peek of last week’s MNF came at halftime on the Disney-owned cabler when the new Star Wars: The Last Jedi trailer debuted.

Year-to-year, last night’s MNF dipped just over 3% in the MM results from the Arizona Cardinals’ 28-3 demolition of the New York Jets on October 17, 2016. With a rating that matched the Jets score, that demo season low eventually landed with a 3.0 among the 18-49s and 8.4 million viewers, an almost audience bottom.

Last night’s Titans-Colts battle peaked in both the 10:30-10:45 PM and 11:15-11:30 PM ET slots with a 6.9.

On a day that will see the NFL owners huddle in New York City to discuss the protests that have started many a game this season and a possible rule change around the national anthem, we’ll update with more MNF numbers and other ratings later today as they come in.
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Old 10-17-2017, 05:34 PM
Andy Capp Andy Capp is offline
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The NFL could be in trouble if they continue to challenge players on this issue. Calling attention to it has enraged fans even more while hurting attendance. Have you noticed they’re have been games with no camera shots of the crowd?
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Old 10-18-2017, 10:47 AM
sjmartin57ca sjmartin57ca is offline
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Darren Rovell
ESPN Senior Writer


Through the first six weeks of the NFL season, total viewership of games is down 7.5 percent, compared with the first six weeks of 2016.

An average of 15 million people watched games for the first six weeks this year, compared with 16.2 million people through Week 6 last season, according to metrics from Nielsen.

An NFL spokesman didn't immediately return a message from ESPN seeking comment.

NFL owners, players have 'positive meeting'
NFL owners, players and representatives met to discuss social issues in the wake of protests across the league, and many involved called the session a positive step.
In the past week, Credit Suisse lowered its price targets on both Fox and CBS stock, citing NFL ratings declines.

"If ratings don't improve materially, we see a potential headwind to domestic advertising revenues," the investment bank's analyst Omar Sheikh wrote of Fox on Thursday.

On Monday, Sheikh estimated third-quarter revenue for CBS would be off 3 percent, versus the previously projected 1 percent, due to "soft ratings for both the summer [programming] and for the start of the NFL season."

Through six weeks (seven games), ESPN's Monday Night Football viewership is averaging 11.2 million viewers, a 6 percent increase through Week 6, compared with last year.

Compared with the first six weeks of the 2015 season, NFL ratings are off 18.7 percent -- a sharp drop, but a smaller decline when considering the general overall fall in television viewership due to people dropping their cable packages.

Last year, the NFL attributed part of its viewership decline during the first nine weeks of the season to competition from presidential election coverage. Viewership was indeed better for the second half of the season, after the election, but it still finished down 8 percent, compared with 2015.
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